Direct Response Marketing graphical representations and trends analysis

As Direct Response Marketing specialists Emerson Direct takes marketing and trends analysis to another level. As more and more clients move their advertising dollars from offline to online, the battle for control of those marketing dollars will be fought over the space that is between branding and direct response. Depending on the advertiser’s objectives, the problem will exist in how those dollars will be allocated. Do you spend the money on branding ? Or do you spend it on direct response. Behold the below graph.

eMarketer predicts that this year the growth in online branding ads will equal the growth in online direct response ads, and that branding ad growth will exceed that of Direct Response across the next few years.

Thanks to the explosive growth of direct response over the past few years, driven by search, absolute spending on direct response ads has already eclipsed spending on branding ads. Thanks as well to the exopnential growth of video to web as well as the growth of web 2.0 type applications, search will continue to be a driving force as it supports direct response marketing initiatives.

US online ad spending will continue to spiral upward as direct marketers and direct response advertisers continue to realize that consumers and customers knee jerk reaction will be to respond via the web in the form of search. Regardless of the direct response medium whether it is DRTV, direct mail and or email or staright direct mail, the numbers continue to bear out that online search will be how consumers will make an educated buying decision. Consider the graphic below, Surprisingly, 45% of respondants did nothing.

What all direct response marketers have to understand is that consumers and customers fall into some very distinct categories. They are for instance concerned about their health, ease of doing something, their children or great expectations. As a marketer, it's important for Emerson Direct to determine the best direct response marketing strategy to go after these select groups:

 

Emerson Direct has been a world-class direct response media company specializing in Multi-Medial Direct Response TV, as well as direct mail, web and radio. We know our clients expect great things since the cost per aquisition can be the key to any great direct response marketing program, as the numbers below reveal. We at Emerson know that you expect the best and because of that we deliver the best. For a free consultation on your business needs and what Emerson Direct can do for your business, you can go to our Emerson Direct Contact page or call us at 239-254-0175. Click here, To find out more about why direct response marketing is important and why it should include Emerson Direct

Need more proof? Why not read Emerson Direct's case study on the direct marketing success of Smoke Away

.