Why
Emerson Direct and Why Direct Response Marketing ?
Emerson
Direct wants you to learn how to market your business for
peak performance If for any reason other than, direct response marketing
works if you realize why it works.. Below are ways to improve
your business with direct response marketing.
The first thing to realize is that: Marketing Is Everything.
From the perspective
of Emerson Direct, we were taught that the more knowledge about
what you do, helped us in making you
become more successful. Our direct
response marketing expertise and
knowledge will be the key to success. People will come to you
once they hear
about
how "good" we did at marketing your company or product.
We at Emerson Direct
Know that knowing how to get customers, clients or patients is infinitely
more important than any other knowledge
you may attain! Teach a man how to fish and he eats forever.
With Direct Response Marketing it's the mantra that your marketing
efforts have to stir people to action and create emotion, without
them your marketing might as well be in your bedroom.
For effective direct response marketing you need to: Get your
prospects attention! Get them interested and emotional about the
product. Create more interest by relating a story relevent to
the product, Incentivize the potential transaction, and ask for the
order.
The reason why direct response marketing works is because it requires
the user, listener, or viewer to do something. Don't just sit there,
pick up the phone call now! Operators are standing by! Can you spot
one truly noticeable and different reason why a prospective customer
or client
or patient
would be motivated
to
pick
up the telephone
and call? Because they were asked and incentivized to do it now,
hence the name, DIRECT RESPONSE.
There's nothing unique about the actual business model. It's the
actual direct response techniques that differ. All informercials
and commercials look the same and say the same thing. You could literally
swap names
and
phone
numbers
on the
spots and asds,
and no one would even know the difference! To be a successful advertiser
and marketer, you must always remember that...People Don't Read Ads
That Look Like Advertising and Sales Pitches! The Secret Is All In
The Headlines and Topics You Use! Its the message used in direct
response marketing that makes it different than other traditional
forms of direct marketing.
Direct Response works if the medium is credible or has a credible
feel with its specific form of deleivery.
An example of
this would be News-style advertising which gets up to 500% greater
response than color brochures,
business cards, and all other forms of product or image advertising.
The reason is that News style advertising doesn't look like advertising!
It looks like news. Very few people read advertising....but a lot
of people read news and other stories. If It Looks Like Advertising,
and smells like advertising then chances are it is advertising. This
is primarily why Google has been so succesfful because of the way
it allows its advertisers to cloak their advertising to look more
like general content.
An aspect that
seems to be missing in most businesses is that you should never
advertise or prospect to anyone who isn't a likely to
buy customer
in the very near future. Kind of like marketing to monkeys would
seem to be the best analogy.The highest profit system
would be to generate leads who are interested,
and
then do
follow-up marketing to the leads that express interest, and to them
ONLY! When using direct mail lists to (other than your past customers)
people who have responded to your offer (usually free information)
and said, "Tell me more, I'm interested."? This kind of
list, (when marketed to properly with the right kind of killer advertising
copy) can yield results and profits beyond anything you've ever imagined!
The more simple you make it for people to respond to your direct
response marketing campaign, the better the resluts will be.
One of the most amazing things to us is how many advertisers make
it hard to respond to your ads. Traditional marketing does not work
any longer in the web 2.0 world, we are a more electronic user. So
if we make it difficult for our customer to respond to our marketing,
even by todays standards, then forget it. In other words, if you
don't have a
toll
free number
they
can
call,
or a 24 hour free recorded message attached to a toll free number,
or a website they can access and so on. then your direct response
marketing efforts will be all for naught.
Real live testing has shown that virtually in all cases, where someone
ran tests offering the exact same things in their ads, with the only
difference being a toll free number versus a local number, or a website,
the toll free number wins! and the website traffic spikes. Direct
response marketing in the 21st century requires that you know that
your users are wired.
The importance of testing cannot be stressed enough. In the direct
response and direct marketing worlds, You must develop a mentality
to always test everything you do, before rolling
out in a big way. Testing is the most important way to be a smart
survivor! Don't ever feel like something is a failure if it doesn't
work. No matter what you do, you're not seeing failure or success.
You're just seeing results. Nothing more. Nothing less. Just results.
If the results are bad, then you need to adjust what you're doing.
If the results are good, then do more and bigger of the same thing!
One aspect of a good direct marketer is the ability to test, evaluate
and be able to move on the fly, simply because in the direct response
world of marketing, you have to be nimble on your feet.
Everyone is totally
self-absorbed and selfish. It's human nature. Some care about their
family. IN direct marketing we know this. So
when a direct response marketing campaign is created, it's created
with the user or audience asking the question; So, when doing
any marketing or advertising, there's one question that your prospects
are going to ask, subconsciously, when they see
your ads or whatever: "What's In It For Me?" This is a
major point you have to understand. If the headlines and copy and
reports and client newsletters you use answer this question, they
will be moneymakers for you!
The
single most important element that leads to a direct response?
Our thirst to know! Curiosity! It
can stem from wanting to know about someone or something.
Think about why news and publishing media as well as readio and television
use teasers as their headlines. The reason they use them over
and over and over is that they: Get responses like crazy! A DIRECT
Response in some cases. They know something that most advertisers
and marketers have zero clue
about.
They know, if someone is curious, the person will be compelled to
take some type of direct action in an attempt to satisfy their inate
curiosity.
Although some
might think that direct response marketing is a dying art because
nobody wants to be "sold" anything
anymore. But we do know that they want to BUY products and services.
Thats a human trait or qualtiy because of the existence of gratification.
Trying to suck people into hard selling techniques like "closing," "objection
handling" or using any care salesman type of pressure is as
successful as trying to push a string uphill! To solve your direct
response marketing problems you need to use
these techniques to get qualified, motivated and interested prospects
into your marketing funnel exclusively, and make the right emotional
connections with them, they will buy without anyone having to sell!
Choosing
the right direct response medium is important. Your choices are
direct mail, direct email, informercial, print, radio, and web
marketing. Click here For a comprehensive list of direct
response definitions to help you Choose where to place your
new and improved marketing
message that stimulates
a
direct
response
is
the final
step in the
success system!
As
technology
has progressed, and as society becomes more accustomed, complicated,
specialized and fragmented, you must look hard at the right direct
marketing medium to advertise. One of the more interesting and exciting
brands of direct response marketing these days is the explosion of
interactive marketing.
The
only things you need to be aware of are that you get to the right
people when they're receptive to you, and that you can track
and
monitor
your
results! The ability to track guides your way more than tiki torches
down the direct response path of the largest volcano in the world.
To find
out more about Emerson Direct and
what Emerson Direct can do for your marketing needs, contact
Emerson Direct at 239-254-0175. For a more comprehensive
overview, click through to our direct
response marketing overview page!
