Interactive Strategies for Increasing Internet Marketing Results

Direct response marketing is the process of attracting attention, raising the interest of your target market, and influencing their decision-making process and doing it quickly. It is the marketing tool that educates and prepares your business prospects and then compels them to respond your direct marketing message.. Your marketing gives your sales team the opportunity to close sales rather than chasing them down. This is the critical difference between marketing, direct marketing, and interactive selling..

The ultimate goal of direct marketing is to eliminate the flotsam that and then separate yourself from the competition, and then eliminate your competitors so that your product is the only logical choice. A direct response campaign can do this.To accomplish this goal, your direct marketing initiatives must make the argument for your company..Having an online presence on the internet automatically extends your marketing reach into the global economy since people from all over the world will find your site. Nearly all the people visiting a website will find it by searching the search engines for information about a product or service. The key is to make sure you rank high in the SE's.

This is where Emerson Direct and it's marketing capabilities can help.This means that a high percentage of your visitors represent very qualified prospects. They are on your website because they are interested in what you are offering.

This means that if you build a Website That Sells, you'll dramatically increase your sales by using direct marketing and direct response marketing techniques to attract your audience.. This may seem overly simple, but the techniques do work. Emerson Direct Response marketing models all dictate that using tradtional offline marketing techniques, translate well online, if implemented properly.

Only a small percentage of websites on the Internet actually are effective.. and example might be a direct response marketing video that engages the user. This means that the majority are not.Why? Because most people do not realize the power of marketing, online marketing and interactive marketing. Question: Is your site in the ineffective category? Would you like to be part of the group who have found out the secrets of how to have an effective site? At Emerson Direct is is possible.

The key to building a website that works and is effective is to use: Direct Response Marketing
Why should you use direct response marketing techniques? Emerson Direct realizes that the Internet is a direct response medium. Generally, when people "surf" the web, they are looking for information. Information that may influence a buying decision.

You need to "grab" them on their first visit to your site. You have to collect something from that before they go. Because chances are, you'll most likely never get a second chance. Get them to respond if they're interested. Emphasize the use of information to sell or the product that you are pushing. Words sell, pictures and flashy Web technology do not sell! (Although, if you use them correctly, they’ll increase your sales as well.)

Male sure the sales copy with your target customer in mind communicates the benefits of your product, not just features. Features first, then benefits. Get your visitors to respond by either buying or granting you permission to educate them about your product for future purchases. Permission based marketing. A primary response is usually a purchase of your product. For every 1 person who delivers your primary response (buys), there are at least 10 who almost bought. Develop ways to move these “almost buyers”(the ones who didn't buy) closer to the sale. Be sure that everything you do with your site is geared towards achieving one thing -- Driving traffic and possibly increasing sales and or conversions

Emerson Direct's 10 Steps To A Site That is effective, Drives Traffic and Sells.

Plan and Prepare To Win by Knowing the nature of your product(s). Is your product appropriate for Web sales? Write the top 5-10 features & benefits for each product. Study your target market. Who exactly is your customer? What are his or her needs, wants and worries? Establish the goals of your Website.What do you want to accomplish with your online marketing goals?
What are the goals for your site besides getting a primary or secondary response? (customer service, etc, perhaps you want to create a lead generation type of site?.) Establish Your "Primary Response" Establish your primary response for each product/service (Buy). How do you want the prospect to deliver the primary response (Call an 800 number, secure order form, fax, free consultation, etc.)? Make a step-by-step outline of how your customer makes a decision to buy. How could this process get derailed? What must you do online to get the SALE or PRIMARY RESPONSE? Establish your "Secondary Response" For each person who delivers the primary response, 10 didn't! Develop at least 1 secondary (back-up) response. Design & Usability:
Settle on the look and feel of your site. What colors does your customer like: warm (reds/yellows) or cool (blues/greens)? Design your home page. Develop the navigational organization of the site.
Lay out your pathways to each PRIMARY RESPONSE. Write your Headline & Opening Paragraph to launch your first salvo-> your Ultimate Strategic Position (USP).
Write down other important benefits. Write the PATH to the SALE or PRIMARY RESPONSE Write your opening page -> finish with an arrow to the next page Write your next 2-4 pages that lead to the PRIMARY RESPONSE CLOSER PAGE.Design and build your Website's critical pages: All Headlines Your product's features and benefits
A "Rock Solid" Guarantee Testimonials Create an IRRESISTIBLE OFFER & CALL TO ACTION Create your BONUS OFFER. Edit & Rewrite Reread and rewrite the opening page to make it better. TEST Get 5 people (preferrably newbies) to give you honest feedback. STEP 9) test Some more! and then SHOWTIME! Submit to a couple search engines to gain LOW traffic See what people are doing and TEST!!! Then TEST again and again. Build Targeted Traffic...
Search Engine Optimization (SEO). Build your "foundation" of traffic by submitting your Website to the Top 100 Directories and Search Engines. Advertising on the Pay-Per-Click Search Engines (PPCSEs) like Overture.com and Google Adwords. E-Mail Marketing (Newsletter/Opt-In).
Have others sell your product with your own Affiliate Program. Have your sales team use your Website as a presentation tool. Publicity in the media.
Direct response advertising. Continually TEST and Improve Your Site
I added this extra step since it is critical to constantly test new ideas and techniques to improve your Website's sales. This will continually increase your profits and keep you ahead of the competition. For more information of Emerson Direct's process, click the above link. Contact Emerson Direct as soon as you can to find out how we can work for you