Emerson Direct and Smoke Away

Over 10 years ago, when Emerson Direct first started to delve into the direct response marketing industry, it was with the intent to launch it's one flagship product at the time: Smoke Away. At the time cigarette smoking was not as regulated as it is today in regards to the hazzards it presented, where you could smoke and what the effects of second hand smoke might be for instance.

Emerson Direct, and it's President Michael Connors, sensing a paradgm shift in people's attitudes towards quitting smoking decided to take the Smoke Away product from a strictly direct mail marketing effort to a more broad based direct marketing initiative. Namely he decided to branch out and go after direct response markets via radio, television and the internet.

What Connors found was a public thirsty for a stop smoking product that did not contain nicotine. Unlike all of the, or shall we say "majority of smoking cessation products on the market today, Smoke Away at the time was one of the few quit smoking products that did not contain any type of nictoine in it. It was and still is a homeopathic smoking cessation product.

In a short period of time, the success of Smoke Away started to take hold. First in the direct response mail industry for starters. Sesnsing that he was onto something, Emerson Direct and Mr. Connors decided to forge ahead into Direct response Radio and Direct response television in short order.

The impact was immediate. The public had spoken and Smoke Away was a hit. The desire to quit smoking by the general public had reached critical mass, and Emerson Direct and Smoke Away were in the right place at the right time. After the immediate success of several Smoke Away infomercial both long form and short form. Smoke Away decided to jump into the last aspect of direct response marketing and that was marketing it's products online and via email marketing. Through these efforts, Smoke Away has established three highly visited websites: The Official Smoke Away Website, The Smoke Away Support Site and the very informative Smoke Away Blog.

Success did not stop there. Smoke Away has in the last 10 years sold over a million smoking cessation kits and has helped thousands of people with their desire to quit smoking. Though not a panacea or a fountain of youth type of product that promises immediate and permananent results, Smoke Away provided another alternative to the type of smoking cessation products that were and are out on the market today.

Because of Smoke Away's success in so many different direct response marketing areas, Emerson direct has been able to duplicate that effort and success with a myriad of other direct response "type" products. But Smoke Away still maintains it's place atop the Emerson Direct mantle as it's flagship product.

Emerson Direct is now one of the leading direct response marketing companies in the US, as well as one of THE leading direct response marketing companies in the South West Florida area.

If you would like to find out more about Emerson Direct and it's service offerings, don't hesitate to tab through of the other pages on the site that concern some of our direct response marketing techniques as well as our direct response methodology. For more up to date information about what is happening in the direct response marketing world, logon to Emerson Direct's award winning Direct Response Marketing Observations Blog. For a more detailed evaluation of your own marketing goals, contact Emerson Direct at 239-254-0175. And click here for more information about Emerson Direct